Milwaukee Tool billboard concept and Silver Addy Award.
Print ad series.
Instagram ad and horizontal web banner.
Vertical web banner and environmental graphic.
Milwaukee Tool Ad Series
Winner of a Silver American Advertising Award! Everyone knows you shouldn’t build without safe, quality tools. I created this ad series with a gritty, edgy look to reflect the toughness and durability of Milwaukee Tools. The contest concept puts forth an idea that benefits both the customer and the company. By signing up and joining an email list, customers have an opportunity to win a set of tools, and Milwaukee Tools gains potential customers through future email ads and promotions. Skills: Photo Editing, Typography, Composition, Environmental Graphic Concepting, Web and Social Ad Concepting Programs: Photoshop, InDesign