In our current food landscape, eating "clean" (limiting highly processed foods with added sugar and salt) is more difficult than ever before. For this ad series concept, by creating the headline "Eat Clean Stay Spicy," I bring focus to the organic aspect of the ingredients while creating a fun and playful aesthetic, reminding customers how Simply Organic products bring delicious flavors to their recipes while still providing safe, healthy ingredients. I chose to photograph in a flat-lay composition with a plain white background to emphasize the clean and healthy quality of the products. I created the compositions by placing the dried products as if they were pouring out of the Simply Organic jars and transforming into their fresh versions. Fun fact: the fresh basil is from my own garden. Skills: Concepting, Photography, Photo Editing, Grid Layout, Typography Programs: Photoshop, InDesign
