Underdog Pet Rescue Rebranding Campaign

When someone is ready to adopt a pet and give them a forever home, it’s helpful for the rescue center to have an engaging brand. I created this rebrand to demonstrate a friendly, fun, and charming design. I used watercolor paints to create the illustrations and backgrounds, keeping it simple to allow the pets to shine through and be the focus. The rebrand includes a redesigned website, an updated logo with several logo variations, an environmental design on a park bench, three print ads, and merchandise. Skills: Logo Design, Website Design, Photo Editing, Typography, Environmental Graphic Concepting, Pattern Design Programs: Photoshop, Illustrator, InDesign

Underdog Pet Rescue's current logo.